Freshco Farms grows apples in Himachal Pradesh and sells directly to customers across Himachal Pradesh, Punjab, Chandigarh, and Panchkula. The website needs to help shoppers understand where the apples come from, check whether delivery reaches them, choose a variety, and place an order.
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01 / E-COMMERCE · PRODUCT UX/UI
Freshco Farms.
Fresh from the orchard. Easier to bring home.
THE PRODUCT
Make a regional orchard brand feel trustworthy online, while helping people answer two practical questions early: which apples should I choose, and can they be delivered to me?
I handled the end-to-end UX and UI design. The live journey introduces the orchard, explains the delivery region, checks serviceability by pincode, and presents apple varieties with per-kilogram prices and stock status.
Make each next step feel clear.
The live store communicates four practical facts before purchase: the apples are grown in Himachal, delivery covers Himachal Pradesh, Punjab, Chandigarh, and Panchkula, shoppers can check a six-digit pincode, and each variety has a per-kilogram price and availability status.
DESIGN FOCUSDesign focus: help shoppers understand where the apples come from and whether delivery is available before they compare varieties.
What the experience makes easier.
Three decisions in the product, connected to the screens and details shown here.
Start with the orchard, then move into shopping.
The product story gives shoppers context for where the apples come from before asking them to compare varieties.
The live storefront leads with the Himachal orchard story and regional delivery information.Answer “can you deliver here?” early.
A pincode check makes regional delivery eligibility part of the shopping journey, instead of a late surprise.
The live site offers a six-digit pincode check and lists Himachal Pradesh, Punjab, Chandigarh, and Panchkula.Keep price and availability beside each variety.
Showing per-kilogram pricing and stock status gives shoppers a clearer basis for comparing apples.
Product listings show variety, price per kilogram, and current availability.These are design rationale and screen evidence, not measured user or business outcomes.
Bring the connected parts into view.
The live experience brings the orchard story, regional delivery checker, apple catalogue, per-kilogram prices, stock status, and shopping links together on one storefront.
Orchard story and growing region
Delivery coverage and pincode check
Apple varieties with per-kilogram pricing
Product stock status and shopping links